The Big Idea… More than just coffee!
Hello! I’m Mark Ashmore FRSA and I founded Future Artists where we work under the motto “Without deviation from the norm, progress is not possible”. I wanted to introduce you to a project that RSA Catalyst is helping me to crowdfund which I think totally epitomises this phrase, so hang on to your hats while I take you on a journey to a wet and windy city in the North West of England…
What if a coffee shop was able to generate £100,000 a year in grants that will enable a community to grow – enabling exploration of the arts and sciences, benefiting health and well being, and being a space to meet, share and create…? That’s our dream, and with your help, we can make this a reality…
Most high streets are full of identikit shops, repeated formula, and the same repeated sequel. When the Manchester rain beats down on its work force and the icy chills of the northern wind blows in, the high street offers little escape. For some, Starbucks and Costa Coffee’s bohemian commercialism is as offensive as the Manchester wet season itself!
Future Artists presents to you the ‘Home of Honest Coffee’, a brand new concept that we’re hoping to bring to the Manchester high street this summer. Introducing a coffee shop that’s designed to truly serve the community, not just with delicious fair trade coffee and locally produced snacks and treats, but also with opportunities for business start-ups and encouragement for network growth. Would you like a brownie with your cappuccino? Or maybe a sandwich? How about a business grant? The Home of Honest Coffee will run as a co-operative charity with profits being donated to schemes set up in the city, giving local creative and educational groups and start-up businesses the chance to thrive and develop in an otherwise unaccommodating economy.
We are fortunate in Manchester to be sharing our city with many forward-thinking ethical companies who are creative in their ways of giving something back to the community. All too often, however, these alternative venues and businesses are shoved to the quirky backstreets, overshadowed by the tax-avoiding giants. Why should the high street be dominated by corporations who care far more about their own profits than the wellbeing of the communities they inhabit?
The power is in every one of us, as we stroll down the high street, to choose where we spend our hard-earned money.
Leading up to this project, we have researched our market by hosting a variety of pop-up events in the centre of Manchester. These have included a street art exhibition, and an honesty café in which customers were trusted to sort their own payment and change. Following the success of these, our ambitions have raised and we now intend to take on the city high streets with something a little more permanent. We want to really make an impact by delivering a high street coffee shop that has community support and local improvement at the forefront of its mission. In order to achieve this, however, we first need a little bit of help and support ourselves.
We are hoping to raise capital through Kickstarter and have so far been delighted with the amazing positive responses we’ve been receiving from the general public. Please find our campaign on the RSA crowdfunding area and see how you can get involved.
If you like our idea and would like to see it succeed, help us spread the word! Use Twitter, Facebook, LinkedIn, or just talk about us with your friends or family over the dinner table. Our mission is to prove that we can choose what kind of world we live in; the power is in every one of us as we stroll down the high street choosing where to spend our hard earned money.
In addition, to help with our expansion we’re looking to significantly increase the building and catering expertise we have as part of the project team, so if you can share even just a few hours, please do get in touch on the ‘Contact me’ button on our crowdfunding campaign (click on the image to the left).
Join us for an honest cuppa and vote with your brew!
Mark Ashmore FRSA
“Without deviation from the norm, progress is not possible” – Frank Zappa
To get help from RSA Catalyst for your social venture visit our webpage
Read the RSA’s 2020 Retail report Shopping for Shared Value which argues that building a future retail model which coordinates corporate operations to maximise local social and economic impact will become a key competitive advantage in a decade in which traditional physical stores are set to experience transition and disruption