Filed under: Arts and Society, Social Economy
It’s about time we reconsidered what we mean by talent: how it is defined, who gets identified as talented, and how they are developed, recognised and rewarded. Is talent the product of 10,000 hours of devoted practice, or the reward of cultivating 10,000 followers?
Definitions of talent are diverse, and influenced by the company we keep and influences we subject ourselves too. For example, the expectations of our teachers have been shown to have a particularly strong influence on our future success. What we mean by ‘talent’ depends on the networks of information that we participate in.
Our expectations of what talent looks like matter ever more in an age of accelerating access to visual communication tools. In the last decade talent competitions became a new force on our TV screens. As contestants are driven towards established categories for their music product, ask yourself whether David Bowie or Prince would have made it through X-Factor open auditions. A new study from the RSA captures 8 distinct perspectives from the music industry. It is clear from looking deeper into the music industry that talent always has a social context.
This is a guest blog by Channelling Talent co-author Siobhan McAndrew.
We generally think of creativity as being down to individual talent, hard work, or even fate. This fits well with an optimistic worldview. To argue that ‘it’s not what you know, it’s who you know’ sounds resentful, a product of ‘tall poppy syndrome’.
However, network science using the tools of social network analysis (SNA) has generated rich evidence of how social networks enable, mediate, and generate talent and creativity. The University of Chicago network scientist Ronald Burt studied idea generation in a large technology company, finding that good ideas emerged from brokers bridging different networks, but spread most thoroughly within groups.
An important study by UCLA sociologist Gabriel Rossman with others, using the massive data contained within the Internet Movie Database, examined collaboration in movie-making. Being more connected in the industry is related to success at the Oscars when connections are to the prestigious rather than simply more numerous. In other words, selection into elite networks is critical for individual accomplishment.
Today we publish Developing Socially Productive Places, which explores the relationship between the physical and social aspects of community-building and place-making. We want to challenge and support local authorities, developers, communities and businesses to deepen their understanding of what makes places good for people in the long term. (Social productivity is defined as the additional social value that can be created through better relationships between citizens, society, business and public services.)
During a period when property values are rising in most parts of the UK and development activity is picking up, a key concern of local authorities and other accountable bodies is that economic growth must benefit residents while improving public finances. Many areas face population pressures and ageing infrastructure, and new development is a key driver of change.
Development is one of the most powerful drivers of local political engagement, and therefore the planning process represents a significant gateway to stronger community relations and dialogue on a range of issues.
In the report, the RSA draws on the keynote address made to April’s conference by former housing minister Mark Prisk MP. Mark Prisk outlined the challenge to provide dense development while balancing the need for long-term flexibility and public and private interests. Several examples in the report illustrate how progressive approaches can support socially and economically valuable outcomes at different stages of the development process – from engaging communities in planning to evaluating impact on well-being.
The financial crisis of 2008 led to a stalling of many development projects across the UK and highlighted the fragility of relying on corporate financing to change the physical assets in a place. From a tumultuous period of recent economic history, new approaches to placemaking are beginning to emerge, often led or catalysed by community groups, and based on a clear expression of values and outcomes.
Creativity, appropriation, and a rediscovery of the ability of citizens to shape their everyday spaces are highlighting the benefits of emergent and adaptive approaches – with ‘pop-up’ and ‘meanwhile’ temporary uses becoming more common in the mainstream landscape.
We argue transition should be considered a structural feature of the way places will be built, with a new set of tools that deal with this uncertainty.
The report highlights that developing places involves initiatives big and small, temporary and long-lasting. Development does not always have to come from developers. A plurality of approaches is needed. While community-led development approaches can be nimble, large corporate developers can bring significant value, leveraging money, resources and expertise beyond that available locally, and having the ability to operate at speed and scale. This means all types of developers will require a wide range of new competencies: successful place-making requires an understanding of how people, households and community networks respond to and use the opportunities afforded by the built environment.
Socially productive places are neighbourhoods and districts where people are enabled individually and collectively to meet their own needs and achieve their aspirations for issues which matter to them.
Policymakers need to do more to develop frameworks in which communities, developers and councils can sustain long term partnerships. Long-term property value is driven by the long-term economic relevance of an asset. Remaining relevant in the long-term requires places to be adaptable. Managing the forces and harnessing the potential of development through planning requires resources, capacity and coordination. Local authorities therefore have a crucial role in using planning and development to reinforce wider social and economic objectives.
Ultimately the success of a development should be judged by its impact on those who use it, and its ability to contribute to a broader set of social and economic outcomes. Planning is a frontline public service, which doesn’t exist in isolation from other public sector roles which influence how a place functions. Investing in planning can bring value to other public sector objectives, and pro-actively strengthen relationships between developers, incoming people and businesses and existing communities.
Progress will only be made if both public and private sectors, individuals and community groups, collaborate in new ways. We want today’s report to stimulate conversations up and down the UK about how we can best develop socially productive places.
This is the second in a series of blogs exploring the work of Fellows across the world and is a guest blog by Alain Ruche, RSA Connector for Belgium.
With the Fellowship present in nearly 100 countries, and new ideas regularly springing up, we are in exciting times for the international impact of the RSA. If you would like to find out more or have ideas of your own, please contact Laura Southerland of the International team who will be happy to assist you.
As the European capital and a vibrant city, Brussels has great potential for growing a dynamic RSA Fellowship network. Since I joined the Society three years ago and became the RSA Connector for Belgium, I have been gathering Fellows at the wonderful Garage Culturel which my wife Olga, now a Fellow as well, is running at our place. With Olaf, the latest newcomer to the group, we have been stubbornly meeting on the first Friday of every month between 18.00 and 20.30 for about 8 months now.
Growing a community of Fellows outside of the UK is not without its challenges – we recently opted for organising a social event mixing Fellows with non-Fellows whom we believe might be interested in joining, or share the same values and interests as Fellows of the RSA. Among the attendees, were several accomplished artists (dancers, actors and a pianist); representatives of international organisations (British Council, Club of Rome), diplomats, academics, NGO professionals, social activists and EU officials – in total, 35 people representing 15 nationalities from four continents. The evening was lively and entertaining as we were able to hire a jazz band comprised of a number of talented young musicians.
We are now thinking of testing another approach with our network in order to invite discussion around important social issues. A member of the group will introduce a topic and initiate a meaningful conversation, followed by socialising for those who would like to stay on. We will adopt the ‘etiquette’ of the world’s cafes: connect, listen carefully, ask focused questions, look for new insights, allow for disagreement but avoid pushing individual agendas. Such a meeting would end with a concrete action that all involved can endeavor to undertake in the short term. We will be starting this new format in September and as RSA Connector, I will be introducing the first topic – ‘the role of culture in international relations.’
Then in late September we will welcome Michael Bauwens FRSA at the Garage to lead a conversation on the emerging collaborative paradigm of which he is himself a world-known actor, as founder of the P2P Foundation.
We remain persistent in our mission to raise the profile of the RSA in Brussels. We believe that we can have fun and meaningful conversations. The Garage is a great place to meet people and connect. I happen also to be a Fellow of the Salzburg Global Seminar and of the Club of Rome EU Chapter, and a global ambassador of Kosmos Journal, but every one of us has useful connections to bring to the table. Recent research shows that connections within local neighbourhoods provide a more powerful means of relating to the world than long distance contacts.
Let’s build on this social capital together and see what emerges from it!
If you are a Fellow based in Brussels and would like to join the emerging Brussels network then get in touch with Alain, at firstname.lastname@example.org. Information about the next meeting at the Garage Culturel is detailed below:
When? Thursday 25 September 2014, 7-10pm
Where? www.garageculturel.com, 79 rue D’Albanie, B-1060
Who? Michael Bauwens FRSA
About? The emerging P2P paradigm
A week into my Research Intern post at the RSA and amongst the swarm of buzz words, project titles TLAs, people’s names and lunch recommendations there is already a glimmer of the range and impact of the RSA projects.
I find myself in the privileged position of ‘straddling’ two separate yet, as it appears, deeply connected projects. The projects come underneath the RSA’s Action and Research Centre; one is a new project, with a London Borough Council, that is part of the Connected Communities (ConCom) team and the other is part of the City Growth Commission (CGC).
Initially the obvious difference in scales of the subject areas delineates the projects very clearly, yet in reality they are looking very similar processes.
This is a network:
It’s not a very interconnected network yet, but it’s a snapshot of the 100 remarkable people who we will be working with over the next year, and the relationships that connected them at the start of the Diaspora ChangeMakers programme. [Read more below]. Read more
Starting up on your own is certainly no easy feat – in fact we often discuss the potential obstacles that lie ahead at the RSA’s monthly Social Entrepreneurs breakfast. However, one thing I have noticed is that the first barrier is not (as you might think) imagined lack of capital; it’s simply getting started.
Seemingly, a number of skilled, imaginative people are just unsure how or where to begin.
It wasn’t until I began working at the RSA that I fully appreciated the value of having a support structure. I thought breaking out on your own was something you should do…alone? I soon learnt that successful leaders do quite the opposite: they join a network, get training and tap into all the help that’s available.
A couple of weeks ago, we hosted an evening event at RSA House for thirty individuals currently undertaking the Clore Leadership Programme which focuses on those with experience working in the Arts, and the Clore Social Leadership Programme which is primarily for people with careers in the social sectors. We were privileged to have a mixture of current Clore Fellows join us for some drinks, networking and an historical tour of the building.
For those who don’t know, the Clore programmes are designed to develop strong leaders in the cultural and social sectors so that more individuals are better equipped to engender positive change in their communities, organisations and the world around them.
Given the electic mix of experience and knowledge in the room a number of interesting conversations were initiated – from discussing the trajectory of the Walt Disney corporation, to the role of art in school curriculums – Clore Leaders are inspiring and inspired company. For more information about the current cohort of Clore Cultural and Social Leaders you can view full profiles on the respective websites.
We were also joined by Asma Shah FRSA who spoke to the room about her social enterprise Ladies Who L-EARN. Asma demonstrates exactly how transformative the Clore programme can be. With a background in the Arts, Asma was a Clore Cultural Fellow though as she pointed out, you wouldn’t know it now as her current work sits firmly within the social sector.
Upon finishing the programme she joined the RSA Fellowship and by applying to RSA Catalyst, Asma was able to get her project off the ground. Since then she has been able to access further funding, attract more volunteers and ultimately, help more women.
Asma was keen to point out the combination of the Clore Fellowship and RSA Fellowship is a powerful one. This cannot be overemphasised. Asma began working with women in her community who had limited access to the kind of training or social capital that she had gained from joining influential, supportive networks like Clore and the RSA.
The RSA has partnered with Clore Leadership for nine years now and we continue to work together because of our mutual belief that investing in individuals is one of the fundamental ways to improve society.
Part of investing in people is offering them a framework to carry their ideas, so that getting started is never an obstacle.
Alexandra Barker is a Fellowship Development Coordiantor at the RSA
If you would like more infromation about RSA Fellowship or any of people or projects mentioned above, then contact email@example.com
Filed under: Arts and Society, Design and Society, Social Economy
The first ever unMonastery launched this month in the city of Matera, in Southern Italy. Doing something new is messy. The path is unclear, doubt is a killer, and it’s somehow never easier to quit than when you are on the verge of something real.
2014 could be the year of unMonastery, and my mission, gladly accepted, is to help shape evaluation models and metrics that help us understand what it is and if it is working.
UnMonastery is place-based social innovation that throws a group of people into one place – currently Matera – and sees what happens. It takes issues facing the whole of Europe – youth unemployment, mismatched skills, brain drain to major cities, under-utilised buildings, depleted public resources –and offers up a secular, 21st century version of the monastery. People with skills and projects to offer are housed, fed and work out of a building that would be otherwise left empty.
Best suited to areas suffering brain drain and a lack of home-grown opportunities, the ‘unMonasterians’ are tasked with working with people from the local area to develop locally specific projects that respond to local needs and assets. For me the key question will be measuring whether the project is one that both preserves the sanity of its protagonists, and can be mapped to really engage with and become embedded in its local area. Without the wellbeing of those working in it, it becomes a workhouse, without local embeddedness it becomes a fun working holiday for some super-skilled Europeans.
The Matera unMonastery is situated in the ‘Sassi’ of Matera, a ridiculously picturesque setting in the labyrinthine ancient part of the city, where, since the troglodyte era, houses have been built into the local ‘tufo’,a calcarenitic rock that comes from marine sediments. Whilst fantastic, this setting will actually prove to be one of the first challenges for the unMonastery: Matera, the people, is not Matera, the beautiful and touristy Sassi.
The Matera unMonasterians were selected through an international open call in which people were encouraged to apply for residencies in Matera with projects that responded to local needs and interests, as had been set out following a series of co-production workshops. The final team comprises of projects that take us from building functional solar-panel trackers with local young people, to setting up water-filtering systems for urban farming. The skill-set of the unMonasterians spans coders, graphic designers, illustrators, engineers, social scientists, artists. Over the next four months their projects will focus both on Matera, and on unMonastery as a venture in its own right. UnMonastery favours total, brutal, transparency: you will able to follow its progress, with everything from project plan updates to budgets available online. If at all curious, you can meet the team and ask many questions today (!) from 10am UK-time, by following the hasthtag #unmon on twitter.
Progress so far?
Due to the iterative nature of building unMonastery, it was always hard to know what it would end up being. Born as an idea in the first EdgeRyders conference in Strasbourg, it only became real when Matera – currently a candidate for European City of Culture 2019 – stepped up as a host and funder. First Materans shaped unMonstery in their understanding of what Matera’s assets, resources and needs were; then the unMonastery applicants shaped unMonasery through the projects they proposed. And now, Matera and unMonasterians – sometimes the same thing – will shape each other.
So, how will we know if it is working?
Without the wellbeing of those working in it, #unMonastery becomes a workhouse; without local embeddedness it becomes a fun working holiday for some super-skilled Europeans
The job of the unMonasterians is now to work hard and be nice to each other – not too light a request when living and working in the same space as up to ten people for up to four months.
Using metrics developed in the RSA’s Connected Communities work, I am helping them develop ways of measuring how things are going, inside and out.
1. How are you? Social change is messy, and burn-out is often the cost. The unMonasterians will be asked to measure their levels of wellbeing, and make sure they have routines that allow for some version of the five ways to wellbeing and proper sleep.
2. Do you feel part of a community? RSA Connected Communities work has really highlighted the importance of feeling part of a community, of feeling accepted where you are.
3. Do you feel supported? It is important to know that you can go to others when you need, and our social connections are often the first thing to suffer when we move around. Even for those who live in Matera full-time, their new focus could disrupt those social connections that currently help them feel well.
4. How are you and your project linking in to the local area? This is the big mama of the questions. Even if our unMonasterians are happy, bright eyed and bushy tailed, without real local engagement unMonastery is a spring-break, not a new way of working. Using social network analysis, and possibly linking to unMonasterian Lucia‘s walking ethnographies, we will be tracking who the unMonasterians are working with, how this changes, and if this goes beyond the existing contacts of our contacts. Everywhere is a bubble: a key question will be whether we can burst ours.
2014 could be the year of the unMonastery, and unMonastery could be the start of something really excellant. Please do follow unMonastery on twitter, keep up to date with what they are doing here, and join them for an online twitterstorm at 10am today!
— Edgeryders (@edgeryders) February 8, 2014
Gaia Marcus is a Senior Researcher on the RSA Connected Communities project.
You can find her on twitter: @la_gaia
The fabulous poster images are all by Anthony Burrill.
While several retailers sit reflecting on a disappointing Christmas trading period, 2014 promises to buzz with excitement about online, mobile and social network tools to get you to buy things. We’ve heard plenty about the ‘death of the High Street’; its time to contemplate the future of the ‘big box’ out-of-town superstores in the online era. Shops are about more than shopping, their advantage remains face-to-face interaction. Retailers need to make physical stores community hubs to entice shoppers, appease a restless public, and help a stretched public sector.
New research we released today suggests that a future retail model must make the most of the physical assets of large stores and their network of human relationships. A big supermarket typically hosts 200 staff and 10,000 customers every day. Physical space offers the opportunity for services and experiences which can’t be replicated online. Most important for shops, as people live more of their lives staring at screens, is human interaction. As well as sites of consumption stores are sites of social interaction and employment with a role in combating loneliness and isolation which are increasing. Our previous research found 40% of shoppers at one large DIY store talked with other customers.
With every self-service checkout there is a missed opportunity to build a relationship between staff and shoppers.
What’s in store for the store of the future? We are already seeing shopping malls, retail parks and town centres add leisure and entertainment attractions, but participants in our research wanted to see a wider range of community services offered at large supermarkets. As well as existing cafes and pharmacies, large stores have the flexibility to use space in their car parks, staff rooms and back office. Two years ago Asda started letting community groups use space in store for free; since then they’ve been used 65,000 times. In this period of public sector austerity, we’ve seen libraries and youth services shut their doors and while need for support rises. Local residents suggested to us that they wanted to see their local Asda used for recruiting volunteers, expanded health services and hosting homework clubs, art shows and sports tournaments. Successful large stores will need to be fun destinations: there could be food markets by day and drive-in movies by night in the car park.
In coming to terms with the rise of online shopping, we are not rejecting the concept of physical shopping as is frequently claimed. Rather, we are using apps and websites as a new channel to browse and buy, adapting the way that we use stores. As digital platforms which make sharing product information, comparing prices and organising consumer campaigns easier, key attributes that brands desire, like trust, must be translated to new types of customer interactions.
In reconfiguring the shop floor for the mobile-connected consumer, stores will need to differentiate themselves from competition, build loyalty and secure a reputation for being a positive force in society. Realising this prize will mean creating social value for the locally-connected citizen. We call the exploration of these opportunities ‘community venturing’. Early indications from Asda’s Community Life programme – which the RSA evaluated for its report – suggest that the most socially valuable projects will be developed in partnership between charities, public sector agencies and business.
So why should a large national supermarket care about community venturing? It gives people a range of reasons to visit a big store and deepens relationships which can generate local insight: something commercially valuable to retailers. As Campbell’s Soup is finding at their headquarters in New Jersey, engaging in community work is inspiring to employees. Perhaps most importantly, it’s in the interests of a big store to grow the social economy and help local people lead fulfilling and rewarding lives.
You can’t have a thriving store in a failing place.
In 2013 national retailers faced public and political scrutiny over supply chain practices, pay conditions and tax payments. In 2014, High Streets will continue to adapt, and new retail businesses will show us products and producers in new ways. Several recent research reviews have suggested that with coordination among stores, High Streets can harness the power and reach of online channels. Vacancy rates will stabilise in most places; independent businesses have often been first to respond to the opportunities of contemporary consumer demands whether its coffee, bike repairs, or ethical products. Internet companies, both startups and established heavyweights, will increasingly try to develop a localised retail offer. It’s up to our big national chain stores to use their local presence to beat them to it and offer us something as citizens as well as consumers.
This blog was first published on Huffington Post.
Jonathan Schifferes (@jschifferes) is a Senior Researcher working with 2020 Public Services and Connected Communities
“It’s almost as if there is this magic bullet that we all know about but [that is hard to] implement in public policy … the people around you completely condition how well you do in life, what you end up doing and how well you are feeling”
On Saturday I was invited to speak to BBC Radio Bristol’s Dr Phil Hammond about the Social Mirror project we are currently piloting in Knowle West, Bristol, with our local partner, the Knowle west Media Centre. Social Mirror is a project in which people waiting in their GP’s surgery are invited to carry out a short survey on a tablet computer that ‘diagnoses’ their levels of wellbeing and personal connectivity, and that can suggest local community prescriptions if there is a need. These community prescriptions can be anything from walking groups to Tai Chi to Woodworking.
Not for the first time, I was asked why the Royal Society for the Encouragement of Arts, Manufactures and Commerce would “be doing good work like this” quite so close to the coal face, and quite so practically. It is easy to think that hyper-local projects might be too ‘small’ to be of interest to an organisation with such international reach, but it is only through trialling out our innovations in the real world that we can allow them to take real roots.
As Adam Lent – the RSA’s Action and Research Centre Director – laid out yesterday, the RSA has hoisted a new flag: the power to Create. Adding a new ending to the French enlightenment refrain - Liberté, Fraternité! Egalité! Créativité! – our interest in the power to create helps explain why an organisation such as the RSA might be interested in connecting isolated people in Bristol to activities in their area. As I explained to Doctor Hammond, social connections – who we know, who we rely on, who we get our information from – are almost the magic bullet; a friendly elephant in the room that no-one quite knows how to operate.
The truth is that who you know massively influences who end up being, just as you influence all those around you. In our research with 3000 people in deprived areas in England, we found that people‘s social connections affected their life satisfaction and sense that what did they did in life was worthwhile. Indeed, those people who did not have people they felt close to or who did not have people that might give them small-scale, practical help or that did not have any connections in the local area, had both life satisfaction and feelings of life being worthwhile that were lower in statistically significant ways, independently of other factors. For groups that might generally be at a wellbeing risk, for example older people or single parents, we often found that social support seemed a determining factor in their subjective wellbeing being either very positive or very negative.
If we are to open up the power to create – the ability to ‘act in ways that are unique to [your] own capacities or vision’ [in a] unique, pro-active and self-determined nature’ – then we need to start paying serious consideration to the effect of an individual’s social context on their understanding of their own capacities or vision. Like Sir Young’s originally satirical understanding of the term ‘meritocracy’, the power to create is not a phrase that we can accept uncritically, even as we welcome it into the arsenal of tools that we can use when seeking to help create the world we would like to live in.
The perception of owning this power to create – the power to be an actor in your life and not merely a participant – is not as widely distributed as the ability to create is. People often need a push, a spark, a catalyst. The act of doing, of interacting, of creating implies some level of believing that you are worth it. By connecting people to others and activities in their local area, by helping them open that front door and get out there, we ultimately might be that spark.
“I can’t say enough about [the social mirror project] because it has changed my life… if I hadn’t done it I wouldn’t have known about these walking groups. After I retired I felt like a recluse, three days a week I didn’t go out of the flat. I’ve now lost a stone in weight, I can talk to people quite freely which I didn’t before… I’ve stopped drinking alcohol -I don’t need it to help me sleep as the walks tire me out.”
Social Mirror Project Participant
Gaia Marcus is a Senior Researcher on the RSA Connected Communities project, and leads the Social Mirror project.
You can find her on twitter: @la_gaia